OUR
MODEL
We leverage our diverse backgrounds, skills and perspectives, along with our extensive network to help build companies and drive growth alongside our clients.
01
OPPORTUNITY FRAMING
We don’t jump to solutions. Our goal is to understand the challenges and opportunities fully, which helps inform the best approach to building solutions.
DOT CONNECTING
After understanding the problem, we look to our extensive network to provide our clients with strategic partnership and gap-filling opportunities.
02
03
SCAN & BUILD
We scan the horizon for existing pieces of the puzzle and build when those pieces don’t exist. We work to develop human-centered solutions, rooted in user needs.
STRATEGY DESIGN
We shape sales and brand-marketing strategies that align with goals, and work with stakeholders to design a strategy that fits the needs of our clients and their customers.
04
05
TAILORED GUIDANCE
All along the way, we provide strategic guidance for key operational decisions for our clients from new product pricing to contract negotiations and more.
ABOUT
WE ARE
FIRST DOWN GROUP
We uncover possibilities and tackle big problems. We have a knack for growth and a penchant for dot-connecting. We are inventors, innovators, and changemakers who leverage our expansive network to help make an impact. We have demonstrated experience as operators and creators, and apply these learnings to help companies we believe in. We are an innovation firm founded by two great football players, and one pretty-okay football player. We are the First Down Group.
I can’t speak highly enough about the team at First Down Group. The creative, strategic way they approach their work helped position Theragun as the industry leading percussive therapy device, ultimately setting the stage for us to evolve into the global wellness company we are today.
